How Does On-Page SEO Improve Search Rankings
On-page SEO is absolutely essential to any website’s success. If you’re reading this, you’re probably already aware of the enormous impact that a successful on-page SEO strategy can have on your business.
Whether you already have an on-page SEO campaign in place or are starting from scratch with a new website, we’re here to discuss how to improve on-page SEO.
This is the page for you if:
- Your current on-page SEO strategy is out of date.
- Your current on-page SEO strategy isn’t producing results.
- You’ve just launched a new website and require an on-page SEO strategy.
What is on-page SEO?
On-page SEO (also known as on-site SEO) is the method of optimizing parts of your website so that they rank higher in search engines and receive more traffic from search engines.
This includes changes to on-page content, title tags, internal links, and other elements.
Search engines such as Google use keywords and other on-page SEO signals to determine if a page matches a user’s search intent.
And if the search engine determines that the page will be valuable to the user, it will rank the page higher in the search results.
How does On-page SEO improve search rankings?
On-page SEO can significantly improve search engine rankings.
How? Google’s algorithm determines which search results to display for various queries.
Let’s read the terms:
Work on titles and meta descriptions
Title tags and meta descriptions are significantly more important than you may realize.
Both title tags and meta descriptions tell people what your content is about, but did you know that Google also looks at both?
Titles and meta descriptions give readers an idea of what your content is about, and they also help Google figure out how relevant your content is to a user’s search.
Improve the image alt tags
Your image alt tags give users who can’t see images on your website context. They also give search engines like Google context.
Google can’t see pictures, so you need alt text to help it figure out what your pictures are about and if they belong with your content.
As a result, image alt tags are among the most important SEO ranking factors for your website.
Optimize for relevant keyword phrases
Optimizing for keywords is crucial if you’re wondering how to improve on-page SEO.
Before writing content, you should do a lot of research on keywords to figure out which short-tail and long-tail keywords will be the most valuable to use.
If you already have content and want to improve your on-page SEO by adding more high-value keywords, all you have to do is look for ways to add more high-value keywords to the content you already have.
You could accomplish this by:
- Adding new content on a relevant topic that targets a high-quality keyword
- Replace low-value, short-tail keywords with more valuable ones
- Enhancing existing content with high-value keywords
Optimize your site for speed
When it comes to improving SEO, speed is everything. Users are particularly picky when it comes to site speed.
Did you know that if your website takes more than three seconds to load, users may abandon it?
This necessitates the need to have a fast-loading website in order to keep users on your website.
The following factors influence your on-page SEO:
- The user experience is influenced by site speed. Google thinks that if it takes a long time for your website to load, you’re not giving your visitors the best experience possible.
- Bounce rate, a statistic that gauges the proportion of single-page sessions, may be impacted by site speed. For Google, a high bounce rate is a bad sign.
Establish a reliable internal link
When the content on your website links to other pages, that is known as “internal linking.”
In the example below, Floret Flowers, a flower delivery service, blogged about the publication of their latest book.
They used a lot of hyperlinks in their content, many of which led to pages on their own website.
This will help you increase traffic on the new web page.
Google looks at SEO signals on the page to give the rank of pages. Google’s algorithm is always changing, but the user experience is still the most important thing to Google.
On-page SEO helps to make a great user experience and this will assist to improve your page ranking.
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